Making Healthcare A Right, Not A Privilege

Healthcare is a fundamental right, but for millions of people in India, access to quality medicines remains a challenge. High out-of-pocket expenses and limited availability of affordable drugs often force patients to compromise on treatment or discontinue it altogether. Recognizing this crisis, the Government of India launched the Pradhan Mantri Bhartiya Janaushadhi Kendra (PMBJK) initiative, a program designed to make high-quality generic medicines available at affordable prices.

While the government provides the framework, it is the responsibility of pharmaceutical companies to bring this vision to life. Among the leaders actively supporting this mission is Innovative Pharmaceuticals Pvt. Ltd., which has aligned its manufacturing excellence and research-driven approach with PMBJK’s objectives.

Understanding the PMBJK Initiative

The PMBJK initiative was launched under the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, with the aim of making generic medicines accessible to the common man.

Objectives of the scheme:

1. Availability of affordable medicines – Generic drugs priced significantly lower than branded alternatives.
2. Wider accessibility – Establishing Jan Aushadhi Kendras across rural and urban India.
3. Quality assurance – Ensuring medicines meet WHO-GMP standards.
4. Healthcare equity – Reducing the economic burden on poor and middle-class families.

Today, there are more than 10,000 Jan Aushadhi Kendras across India, providing over 1,500 high-quality generic medicines and 300 surgical products.

Innovative Pharmaceuticals Pvt. Ltd. Role in PMBJK

Innovative Pharma has long believed that affordable healthcare should not come at the expense of quality. This aligns perfectly with the vision of PMBJK.

1. Supplying quality medicines – Innovative Pharmaceuticals Pvt. Ltd. manufactures WHO-GMP certified medicines across key therapeutic categories, ensuring they meet stringent safety standards.
2. Specialized formulations – From cardio-diabetic to pediatric medicines, Innovative ensures even chronic conditions are treated affordably.
3. Partnerships with PMBJK outlets – Innovative actively supplies its formulations to Jan Aushadhi Kendras across the country.
4. Bridging urban-rural divide – Innovative’s supply chain ensures medicines reach even remote areas.

Why Innovative Pharmaceuticals Pvt. Ltd. is the Ideal Partner for PMBJK

1. Extensive Product Range – Covering everything from acute to chronic therapies.
2. Commitment to Affordability – Maintaining low-cost production without quality compromise.
3. Sustainability – Building eco-friendly and patient-friendly processes.
4. Trust & Credibility – Backed by years of pharmaceutical expertise.

Conclusion

The PMBJK initiative is not just a government scheme—it is a movement towards healthcare equality. By providing high-quality generic medicines at affordable rates, it has already changed millions of lives.

Innovative Pharmaceuticals Pvt. Ltd., with its wide product portfolio, research-driven formulations, and commitment to affordability, stands as a proud partner in this mission. Together, PMBJK and Innovative are proving that quality healthcare doesn’t have to be expensive—it just has to be innovative and inclusive.

For startups, entrepreneurs, and healthcare providers, the message is clear: the future of Indian healthcare lies in accessible, affordable, and reliable generics, and Innovative is leading the way.